Social Media Internship Kenya.

Do you want to be the next social media guru? An internship position exists in Kenya

POSITION SUMMARY
Social Media Interns must have a true passion for social media, technology, trends and
innovation in the digital and social space. The candidate must “eat, sleep and breathe”
social media personally and professionally. They must have remarkable communication and
writing skills. The Social Media Intern will work for Greda Studio Ltd., a division of
Greda Technology Solutions Ltd.

DUTIES AND RESPOSIBILITIES
Duties and responsibilities include but are not limited to the following:

Campaign Development:
    * Assist team with initial setup of social media accounts (Facebook, Twitter, LinkedIn, YouTube,
Flicker, and other social media platforms)
    * Coordinating creative executions for landing pages, default graphics, and other
      elements within the communities.

Community Management:
    * Assist with day-to-day community management, fan engagement, page and content
      moderation, and general outreach.

Content Monitoring and Seeding:
    * Assist in monitoring key online conversations and events to make sure brands
      are participating effectively and are being well-represented.
    * Seeding approved content and editorial pieces to key influencers and other
      identified sites and blogs.

Research:
    * Assist with basic research as needed in order to engage the community and to
      investigate any trending activities within the community.

Analysis:
    * Taking data from research and performance analytics and being able to help create
      reports that draw conclusions on performance and providing recommendations for
      campaign optimization.

Ideation:
    * Be involved with team in conceptualizing and crafting Social Media campaigns and
      promotions.

SKILLS REQUIRED
    * Talented writer with ability to write succinct, intelligent, creative and fun
      communication.
    * Must have exceptional traditional writing and grammatical skills and a flair for
      communicating in all social media channels.
    * Obsessive attention to detail.
    * Ability to multi-task and switch gears and mind-set frequently and rapidly to
      capitalize on traffic opportunities.
    * Working knowledge of and experience with online networks (including but not limited
      to Facebook, Twitter, YouTube, Google, Tumblr, LinkedIn etc.)
    * Advanced level skills with Microsoft Excel, Word, PowerPoint and Outlook and
      ability to learn other computer software programs.
    * Ability to create conversations and positive experiences through engaging fans in
      meaningful communication.

QUALIFICATIONS
    * The successful candidate will have a bachelor’s degree or be currently enrolled in a
      degree in advertising, communications, marketing, new media or public relations.
    * Excellent written and verbal communication skills.
    * Excellent computer skills.
    * Ability to work independently and efficiently on concurrent projects.
    * Ability to develop and maintain strong working relationships with internal staff,
      clients, partners and vendors is required.
    * Must have an understanding of the social media universe including Facebook, YouTube,
      Twitter, Wikis, blogs, etc

To apply, email resume, cover letter and a sample of your writing to
careers@gredatechnologies.com.
Applications received after the deadline will not be considered.

KEY THINGS THAT A SMALL BUSINESS NEEDS TO CONSIDER BEFORE JOINING THE SOCIAL MEDIA BANDWAGON.

Most small businesses nowadays are either in the social media sites trying to promote their products online with the hopes that the million users of these platforms e.g. twitter, facebook, myspace, LinkedIn will be able to have a look at their products and services and eventually buy. The social media wave is a very good thing but like any other marketing platform one has to evaluate and find out whether the social media platform is good for their business or not.
Below are a few key things that one might consider as regards to social media platforms:
•    Have a Plan – Ask yourself several questions as regards your business. Does it make sense for your business? Do your customers mostly use the social media platforms? One thing to note is that social media is not for every business. Some businesses may do well with social media platforms while others may not.
•    Have a clear goal? Objective in mind – What are your business goals and objectives? Do you want to sell your products or do you want to build customer loyalty? Building loyal customer base with social media platforms like Facebook and twitter takes quite some time and one should not expect overnight success. So for a small business that needs to expand rapidly, then the social media may not be the ideal thing for you. On the other hand for a business that wants to build customer loyalty then the social media platforms may be the ideal thing for you.
•    Create some time for it – Once you set up a social media presence you should be willing to spare some time to regularly check in. The more time you invest in using social media, the more you will get out of it.
•    Monitor Progress and reports – You should ensure that you monitor the progress of the social media platforms. For example some common factors to look out for are: how many visitors go to your site from a social media site, conversion(i.e. how many people clicked through to your site and then a product or service)
•    Be flexible – Since there is no magic formula for success, be willing to change from one marketing platform to another. I.e. if you have been using Facebook and twitter for quite some time and there seems to be no significant growth than don’t stick to it, you can use other marketing platforms.