Do you want to advertise your business to your customers and potential customers through a widely available tool: the mobile phone? Do you want to acquire a free mobile website and free bulk SMSes in the process? Then Mocality is your solution.
Mocality offers a free business suite of tools to all listed businesses, such as the ability to upload customer mobile numbers into the mocality platform, a free mobile website and 400 free SMSes each month to message their customers about new products and promotions. Mocality’s CEO Stefan Magdalinski sees Mocality as becoming the largest, most successful, business directory in sub-Saharan Africa by expanding the market via internet technology to include millions of businesses that previously never appeared in a directory, offline or online”. The business is based in South Africa and is part of the Naspers stable, but they took a strategic decision to begin operations in May 2009 in Nairobi due to the good business environment in Kenya, good internet penetration and a lot of mobile phones. Kenya also has M-Pesa, the mobile money platform which makes paying the Mocality agents easy. Mocality crowd-sources business listings through “agents”. Agents can sign-up online and are remunerated to add businesses to the directory, as well as to validate other entries into the system using camera-phones to do so. Mocality’s intelligent search allows users to search and discover businesses by keyword and/or location and provides detailed information on every business. Anybody with a mobile phone in Kenya is eligible for the program and can sign up at http://www.mocality.co.ke/ . Mocality’s main aim is to generate a massive base of local content that is accessible from your mobile phone and easy to search. It’s designed to help you find whatever you need without having to look it up in a book or even use a computer. It’s a wealth of local information in your pocket, wherever you are, any time of the day.
There are a many ways of uploading and accessing business listings. One can do so via the mobile web, email, a j2ME app, an iPhone app, SMS and via a web browser. Mocality is surely changing the game for local business information and services in Kenya and Africa at large.
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