ONLINE MARKETING MANAGER JOB ADVERT

Kalahari.co.ke, a division of MIH
Internet Africa, part of Africa’s largest
e-commerce business, is seeking a
digital marketing professional who is
interested in a full-time position as an
Online Marketing Manager. The
position performs project and
process management activities
related to marketing programs to
increase traffic and ratings, enhance
brand awareness, and increase
market share of the brand.
This individual is responsible for
planning, development, and
execution of marketing strategies for
Kalahari.co.ke. The position works
with multiple teams across the
company to synchronize marketing
strategies and efforts and provide
performance metrics.

RESPONSIBILITIES include, but are
not limited to, the following:
* Leverage internal digital marketing
assets from Kalahari.co.ke brands
and partnerships to drive business
goals and objectives
* Responsible for day to day
execution of traditional and digital
marketing campaigns, including
campaign planning, management and
performance tracking.
* Work with internal stakeholders to
develop content, product, and
marketing strategies that enhance site
value proposition, communicate
brand positioning and drive traffic.
* Build convergent digital marketing
plans around programming events
aligning internal marketing efforts
with off-channel.
* Measure, report and analyze online
marketing activity: Quantify campaign
results and track performance.
Provide timely and accurate
communication to key stakeholders.
* Write creative briefs and provide
creative direction for online assets
working with internal design teams
and external agencies both.
* Manage mobile campaigns and
create integrated mobile promotional
strategies for web, TV and social
media to increase lead generation.
* Work with internal social, media
buying and newsletter teams to align
overarching marketing plans as well
as participate in these marketing
efforts when needed.
* Evaluate and build reciprocal
marketing plans working with
stakeholders, as well as partners.
* Partners with marketing leaders to
identify new marketing strategies and
tactics for both internal and external
marketing assets
Knowledge, Skills and Abilities
* Solid understanding of interactive
marketing principles, online trends,
and general web site usability,
familiar with digital metrics
* Strong verbal and written skills to
communicate effectively in-house and
with outside agencies and vendors
* Proven track record in online and
or traditional marketing and
campaign management
* Highly organized, detail-oriented
and able to manage/execute multiple
ongoing projects
* ROI focused — analytical skills
required to read/interpret marketing
reports and make recommendations
* Complete familiarity MS Office Suite,
especially PowerPoint and Excel
* Results-oriented, motivated
contributor who brings passion and
an intrinsic drive to succeed
* Understanding of digital marketing
across several platforms including
websites, blogs, social, mobile, etc.
* Strong influencing skills to get
things done across multiple brands
and marketing teams
* Knowledge of interactive
production, communication, and
dissemination techniques and
methods.
* Critical thinking skills and analytical
problem-solving skills
* Excellent interpersonal and
influencing skills

EDUCATIONAL AND EXPERIENCE
· Bachelor’s degree in Marketing,
Communications or related field
· At least 4 years’ experience in
interactive marketing or a directly-
related field

If you meet the above requirements
and would like to be part of this
team, please forward a
comprehensive CV highlighting
relevant skills/experience and cover
letter with 3 professional referees to
the attention of Human Resource
Practitioner through email:
vacancies@mihinternet.com by
close of business on April 30th 2011

Adapted from www.careerpointkenya.com